Expansion plans for Frog


Halifax-based learning platform provider Frog has appointed three new senior roles to spearhead UK and international expansion.

Adrian Bantin joins as partner manager and Imran Ali as UK local authority sales manager – they have both come from school technology provider, Serco Learning (part of Serco Group).

Bob Finney from Hewlett Packard also joins Frog as sales director. Their combined commercial and education expertise will help them build on Frog’s current success in schools across 83 UK Local Authorities and take it to the next level, the company said recently.

Frog claims to have 10% market share in the secondary schools market with its learning platform – a ‘Facebook’-style online learning environment that allows students, teachers and parents to access all school information from one online location. The technology’s versatility means that it can be used as a toolkit to create a range of other products to expand its market share.

Frog has already created over 150 partnerships with other companies in the education industry and aims to attract more to helps schools unite their entire technology provision on one platform.

Adrian’s role as partner manager will involve implementing a robust partner programme. This will enable Frog to exploit opportunities for expansion into new markets such as primary schools, as well as securing international partners to aid global expansion.

Adrian said: “Frog has a passion and enthusiasm among staff and customers that is inspirational. My new role gives me the opportunity to bring my experience to the company and the challenge to set up a partner programme that will take Frog to the next level.”

Imran has been appointed as Frog’s first UK local authority sales manager to secure local authority-wide sales and support the regional sales team, while Bob’s role as board sales director will involve expanding the sales team by recruiting channel managers as part of a reseller network to boost sales to primary schools. An international sales force will also be put in place to target private schools worldwide.

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