BLi goes stateside   

BLi Education is expanding into the American education market with the opening of a North American office. The Oregon-based office is BLi’s first in America.

Despite the current pressures facing UK businesses, the company has continued to grow, and the group’s move into the American market will continue its international expansion. Andrew Foyle, founder and CEO of BLi Education, said: “Our expansion into America represents a great opportunity for BLi as it is opening a whole new market.

“Because we have already developed our technology to such a high standard for the UK, developing software will be relatively low cost. We will however make some necessary adaptations for the North American market, for example there are vocabulary differences and we are also looking at including Spanish language options for the Hispanic and Mexican market. 

“Our plan is to work with resellers who truly understand the market within their local state. This presents us with some tremendous opportunities, especially when you consider just one or two of the largest states alone are as big as the English education market.”