Local strength, global reach

Focus Educational Software, based in Truro, is a BETT Award winning publisher of 22 interactive digital learning resources for primary and secondary education.

Focus learning resources are used by 70% of secondary schools in the UK and the company has a growing presence in primary schools.

The company specialises in Science and Design Technology and also has a range of cross-curricular titles. These include the award winning Focus on Bee-Bot and Focus on Climate Change: Energy and Environment programs.

In addition to the Focus range of PC application based programmes, the company has an eLearning server allowing users access to resources anywhere in the world, at any time.

Managing director Dave Hodge said: “Our principal market is the UK, but increasingly we are also trading overseas as digital learning is now a hot topic in most developed countries worldwide.

“The UKTI Globalisation Project launched in Cornwall in 2009, with European investment through the Convergence Programme in Cornwall. Through this, we have benefitted from matched funding in the shape of Business Development Vouchers. These have allowed us to develop an online presence for web delivery of our products and also adapt resources for the education market in the Gulf Region by translating four of our products into Arabic.

“We are a small company and it is a balancing act to juggle our time and resources to exploit overseas markets, without taking our eye off the ball in relation to our primary market in the UK. However, overseas markets are growing fast for us. They now account for 25% of our total turnover. It is tempting to think that all you have to do is leap on an aeroplane and go overseas and that the sales will just somehow happen. Of course, in reality it is not like that and building overseas trade takes time and planning. information we need."

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